











Daniella Mohnachev- Studential Project
For this branding project, I opted to embrace a theme that holds a personal connection for me: tea. I conceptualized a fictitious tea boutique brand that prides itself on importing premium tea from China, the birthplace of this aromatic beverage. Drawing inspiration from a well-known Chinese legend, the brand narrative revolves around an emperor who found himself indulging in a peaceful moment within his garden. As fate would have it, a few tea leaves accidentally fell into his cup, resulting in the creation of tea. Thus, this captivating tale unveils the fascinating origins of this beloved beverage.